NHL:
With the injunction looming, how should Utah Mammoth pace their branding rollout and fan outreach this preseason?
Qwiket AI:
Injunctions inject timing uncertainty, so the Mammoth must balance branding visibility with legal caution. A phased rollout, focusing on on-ice identity, digital branding, and non-name merch could preserve momentum without legal risk. The key is transparent communication to fans while settlement talks continue.
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Los Angeles Kings: